Will.i.am is no Dyl.a.n: One’s ‘Forever,’ the other just ‘Young’
May your hands always be busy
May your feet always be swift
May you have a strong foundation
When the winds of changes shift
Bob Dylan has been called many things over the years—poet, preacher, prophet, saint, sinner, survivor.
‘Sentimentalist,’ however, is a moniker that’s seldom associated with notoriously shape-shifting songwriter.
And while it’s pure speculation (and what isn’t speculative when it comes to Dylan), it’s probably safe to say Bob was feeling a mite maudlin when he sat down to write would eventually become one of his most enduring compositions.
Written as a heartfelt, almost hymnal homage to his son, Jakob, “Forever Young” has stood the test of time— an enduring rumination on the eternal, indomitable spirit of youth.
But if you listen carefully to the song (again, not to listen carefully to a Dylan song is to not really be listening at
all), you realize the song isn’t as much about youth in a literal sense as it is about the boundless promise of what the future holds in store. Said another way, it’s a song about forging one’s identity. And if you can look at the song from that perspective, the seemingly sentimental “Forever Young” isn’t as much about sage, sanguine advice passed on from a father to his son as it is an acknowledgment that we need not wait for a new generation to refresh the world. That power resides in all of us, if we just find the courage and strength to tap into it. Which brings us to the ad Pepsi ran on the Super Bowl two weeks ago…
The concept of affecting change and embracing it are often thought to be analogous and interchangeable. The reality, however, is that these are two distinct and disparate ideas. To mix them up (or ‘mash them up’ as the case was with the Will.i.am-Bob Dylan ad) does a great disservice to those who are true agents of change, and those who are merely ‘catching the wave’ (to borrow the slogan from another pop soda that portends to be one beat ahead of the generational curve).
This, of course, isn’t the first time Dylan has licensed one of his songs for commercial use. And while Dylan
has never gone as far as to sell flesh-colored Christs that glow in the dark, he’s certainly done his part conning us into thinking we’re the one. Cadillac, Victoria’s Secret and Apple are just a few of the products to which Dylan has lent his irrepressible, iconic image.
But the Pepsi Super Bowl ad was different.
Will.i.am amassed quite a bit of political capital during the recent presidential election. His PSA
for the Obama campaign in which celebrities espouse their unwavering admiration for Barack Obama while the Black Eyed Peas front man be-bops in the background is one of the most innovative and infectious political endorsements in recent memory. The fact the video was directed by Jesse Dylan, another one of Bob’s young brood, just adds to the irony of this grunt.
But the suggestion that Will.i.am has been passed the torch that will ignite a new generation in the way Dylan ignited
his—something that was clearly implied when Dylan ‘hands’ his trademark ’66 shades to Will.i.am—isn’t just of-putting, it’s patently offensive. It would take a lot more than a fancy jump cut and a series of sleek song segues to accomplish that feat.
It would be easy to knock Dylan for letting
Pepsi malign his pop persona the way they did. And, in all fairness, he does bear some culpability. We all Bob knows exactly what deal’s going down.
Since bursting on the scene 45 years ago, Dylan has split his time teetering between two
daunting tasks—crafting his enduring music and cultivating his enigmatic image. There’s no question, he’s a master at both. For all we know, perhaps the Pepsi ad was just another piece in Bob’s ‘master plan.’ And when you think about it that way, the ad is almost forgivable. Almost.
No, the real culprit here isn’t Dylan. And it isn’t the hacks at Chiat/Day, who came up with the idea behind the ‘shades’ ad.
The fault lies squarely with Will.i.am, who even at the height of his creative and cultural prowess during the presidential campaign was never an agent of change. At best, he was a conduit. In reality, he was nothing more than a beneficiary of it.
In the final analysis, it would take a lot more than an ill-conceived ad to tarnish the iconoclastic image of Bob Dylan, whatever role he played in its creation. But I’m not sure the same can be said for Will.i.am, who should have rejected the idea of being cast as Dylan’s generational heir the moment it was proposed to him.
Yet despite the poor judgment on the part of Will.i.am, in the end he’s got one major thing going for him. He’s still young…
And may your song always be sung
May you stay forever young
Forever young, forever young
May you stay forever young.
Bob Dylan isn’t the first rock star to shill for Madison Avenue. For a brief history of the musicians who have lent their talent to the Super Bowl, click here.
A Dylanesque Adieu: “It’s All Over Now, ‘W’”
You must leave now, take what you need, you think will last.
But whatever you wish to keep, you better grab it fast.
Yonder stands your orphan with his gun,
Crying like a fire in the sun.
Look out the saints are comin’ through
And it’s all over now, Baby Blue.
On Thursday, January 15, 2009, at precisely 5:03 pm EST, a middle-aged man wearing a dark blue
suit, white button-down shirt and a power blue tie stepped through a doorway, and walked down an elegant carpet-lined hallway before stopping behind a waist high podium bearing the emblem of an eagle, its wings outstretched against a royal blue background.
After taking a moment to acknowledge the appreciative crowd, the man smiled, cleared his throat and uttered the following opening salvo, “Fellow citizens, for eight years it has been my honor to serve as your president.”
Exactly 13 minutes, thirty-one minutes later,
the man in the dark blue suit with the white button-down shirt and power blue tie turned and walked back down the hallway then passed through an unseen door. And just like that, it was over.
9/11, Iraq, Guantanamo Bay, Katrina, a collapsed economy—suffice to say, George W. Bush has presided over one of the most tumultuous periods in American history.
You’d have thought the networks would have given him more than 13 minutes. Frankly, many pundits were surprised he even got that.
Two weeks ago, I wrote a recap of 2008 in which I paraphrased Bob Dylan’s
enigmatic, surrealistic, ‘Desolation Row.’ Considering how well received the piece was, for the last week I had been toying with the notion of using another Dylan diatribe, ‘It’s All Over Now, Baby Blue,’ to bid farewell to our 43rd president.
When I sat down to write my postscript to the Bush presidency, however, I realized my intended Dylanesque adieu had already been written:
You must leave now, take what you need, you think will last.
But whatever you wish to keep, you better grab it fast.
Leave your stepping stones behind, something calls for you.
Forget the dead you’ve left, they will not follow you.
In those two verses, taken from the first and last stanzas respectfully, resides all the angst, all the anger, not to mention a good dose of mournful lament that American has experience for the last eight years.
But the connection between Bush’s farewell and Dylan’s acerbic adieu goes deeper than the lyrical parallels. Dylan recorded “It’s All Over Now, Baby Blue” in Columbia Studio ‘A’ on January 15, 1965—44 years to the day of Bush’s final official appearance before the American public.
The saddest part, of course, is that it didn’t have to be this way.
Bush began his presidency with a 50% approval rating. Not bad considering he received less
than 48% of the popular vote. But it only got better for Bush. In the aftermath of the September 11 attacks on the World Trade Center, Bush’s approval rating skyrocketed to over 90%. It was an unprecedented moment in American politics—the highest popularity rating of a sitting president. Then something equally extraordinary occurred.
After only four months, Bush’s popularity began an equally unprecedented, unrelenting 7-year decline. It was truly as if someone had pulled the carpet out from under George Bush.
That ‘someone’ it turns out wasn’t so much the American public as it was the people Bush surrounded himself. Dick Cheney, Donald Rumsfeld, Michael Brown, Lewis ‘Scooter’ Libby, Carl Rove, Alberto Gonzalez, Hank Paulson: each pursued policies that not only eroded support for Bush and the institute of the presidency, they pursued policies that eroded our faith in virtually facet of the U.S. government.
In his defense, Bush has become the lightening rod into which all of
America’s disdain and disgust has been directed. As the Administration’s point man, it’s to be expected that the president would take a jolt or two. Yet considering the unrelenting, unilateral affront the team Bush assembled has made on every aspect of the American experience, it’s amazing Bush has hung on to as much support as he has.
Earlier in the week, George Bush told the press
corps, “When I get out of here, I’m getting off the stage… one person in the klieg lights at a time. I’ve had my time in the klieg lights. I wish [Obama] all the best.” And while it came from an honest place, there’s no question there was a Nixonian ring to the refrain, as if to say: “You won’t have old ‘Dubya’ to kick around anymore.”
And while it’s probably not the last time we’ll hear from “43”, it is the last time we’ll have to listen. And I’m not sure who’s more relieved, him or us. But one thing’s for sure— we’re both better off now that it’s all over for ‘W’….
Leave your stepping stones behind, something calls for you.
Forget the dead you’ve left, they will not follow you.
The vagabond who’s rapping at your door
Is standing in the clothes that you once wore.
Strike another match, go start anew
And it’s all over now, Baby Blue.
first instinct was that in addition to bailing out the banking, mortgage and car industries, America was about to bailout a certain decrepit despot with whom we’ve always had a less than amiable relationship. As it turns out, the revolutionary Cuban behind this rather unconventional ‘stimulus package’ is more intent on jump-starting our economy than destroying it.
A firm believer that the current financial mess facing this country isn’t going to be solved by the crooks on Wall Street or their crooked cronies lurking the halls of Congress, serial entrepreneur and two-time billionaire Mark Cuban wants to cut the Washington fat cats out of the process altogether.
pieces of criteria (breaking even within 60 days, profitability within 90 days, no advertising, etc.). Either Cuban will fund them, or other individuals reading Cuban’s blog will take up the ideas, thereby stimulating the economy.
By posting your business plan on Cuban’s blog, you tacitly agree that anyone can comment, criticize and, as Cuban himself acknowledges, “steal the idea and use it elsewhere.”
Aspiring entrepreneur Alain Raynaud summed up his support in five, succinct words: “Ask and you shall receive.” I’ll be darned if Alain didn’t post his 
those 59 lines on the back of an envelope that today stand the test of time as one of the most searing and unsympathetic indictments of American culture ever written. ‘Like A Rolling Stone’ isn’t just Dylan’s most 
Yet the soothsayers in Washington tell us that there is no ‘Red States of America,’ there is no ‘Blue States America,’ there is only the ‘United States of America.’

it certainly didn’t help that McCain borrowed his phrasing from Herbert Hoover, who on Thursday, Oct. 24, 1929, just five days before the crash that would result in the deepest depression in world history, proclaimed, “The fundamental business of the country, that is, production and distribution of commodities, is on a sound and prosperous basis.”
It’s the economy, stupid.

Dylanologists than the one made by Dylan himself during his election eve show in Minneapolis’ Northrop Auditorium:
Whether it’s changing his name, changing his musical direction, changing his religion—the man who famously opined, ‘he not busy being born is busy dying,’ has given birth to countless ‘Dylans’ over the last 40 years.

And while it’s not our cross to bear, one can only imagine that the moniker, ‘voice of a generation,’ carries a lot of weight. Certainly, it’s a burden Dylan’s been trying to free himself from his entire life.
or one of the 56,500,053 who voted for John McCain, at exactly 11:01 West Coast time the mood of a country changed. For a brief, fleeting moment, we were neither Republicans nor Democrats. Conservative nor Liberal. Right nor Left. Ideology evaporated, labels disappeared, color was washed away.
see us through the dark times that have befallen our nation—Dallas, Memphis, New Orleans, 9/11.

